A new investment option is available to LV= clients via the firm's Sipp and personal pension.
The company has launched the Flexible Guarantee Funds which it said provides clients with the potential for an investment return while being averaged price to help reduce the effects of market volatility.
Savers can disinvest, take income and switch to different investments as circumstances change.
It can be used in a drawdown context which allows those clients with smaller pots to consider it as an alternative to annuities.
Richard Rowney, managing director of LV= life and pensions, said: "This investment option has been introduced to help advisers and their clients take advantage of the new pensions landscape. The range of options our Flexible Guarantee Funds offer can help clients to plan effectively for their retirement and structure their income in a way that suits their needs. Recent research we carried out after the Budget highlighted that many retirees had a desire for income security in retirement and a level of flexibility."
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Lv= said clients can choose to buy a guarantee which ensures that the value of their investment at the end of their selected guarantee term will be at least the same as their initial investment (less any withdrawals taken).
Between £5,000 and £500,000 can be invested with a minimum guarantee term of five years with a choice of three funds.
Mr Rowney said: "These fund options meet a real consumer need and will be an attractive proposition for those advisers with clients who want income certainty without being locked into a lifetime annuity.
"The certainty that the guarantee provides will particularly appeal to those clients who have a target retirement date and want to be sure that, when they reach retirement, the value of their investment will not have fallen."
The firm is committed to innovation and wants to develop retirement income options which enable advisers to put forward the best pension solutions to their clients, he added.
LV= launches new investment option via Sipp
