Two new senior managers are set to take up roles at a Sipp and SSAS company.
Xafinity has appointed Jeff Steedman as head of Sipp/ SSAS business development and Simon Perry becomes business development manager.
The pair have been given the positions following an increase in demand for products and continued growth, the firm said.
Mr Perry has joined from AEGON Scottish Equitable, where he worked in business development with financial advisers for over 25 years in the Bristol and South West region.
He has a pensions background, including Sipp and SSAS sales experience.
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Mr Steedman has been with Xafinity for six years as Sipp & SSAS business development manager and will be responsible for the firm's new business strategy at a national level.
Andy Bowsher, director of self invested pensions at Xafinity, said: "Xafinity's adviser-led Sipp and SSAS business has grown significantly in the past couple of years and is going from strength to strength.
"It is clear some Sipp providers are still coming to terms with increased FCA scrutiny and regulation on their business and this is opening opportunities for us that we are well placed to take."
Both men will bring passion and dedication to their new roles at the company, he added.
Firm adds two senior managers to Sipp and SSAS operations
